8.30.2006

Marbury is THE MAN

For a long time, I've wondered why basketball stars (specifically Jordan) have never created an affordable sneaker for the underprivileged consumer. When people were killing each other over the newest $200 Jordans in the projects, why didn't Jordan deliver a truckload of new shoes to them. It would have been a great tax write-off for him and he would have been a hero. Now, after all this time, Stephon Marbury is stepping up to the plate by offering a shoe that costs only $15! Kudos to him. He just gained major cool points and should be considered a modern day hero and inspiration to his colleagues and us all.

Knicks star Stephon Marbury is putting his name behind a pair of $15 basketball shoes that he's hoping will give underprivileged kids the chance to wear sneaks fit for the pros.

The black high tops drew rave reviews yesterday from the critics who matter most - young hoopsters.

"They're comfortable," said Mylique Owens, 13, a seventh-grader from midtown, after he tried on a pair of the sleek kicks at the famed basketball court on W. Fourth St. yesterday.

Owens couldn't believe his ears when told the price of the lightweight sneakers.

"Fifteen? Not 5-0? 1-5?" he asked, incredulously. "This shoe could easily go for $70 to a $100."

The groundbreaking sneaker, the Starbury One, is Marbury's attempt at combating the trend toward astonishingly high-priced basketball shoes.

Air Jordans, the sneakers that revolutionized the industry, now go for as much as $180.

The Starbury Ones are far less expensive than even the second-tier Jordans.

"I paid $130 for these Air Jordans that I bought four months ago," said Lenart Williams, a 20-year-old from Harlem. "To get them for $15 from Marbury, I think these shoes are fly."

The sneakers, which will be sold only at Steve & Barry's sports apparel stores, will go on sale tomorrow.

Produced in China, the shoes are constructed using the same materials as the other top-end basketball sneakers on the market, said Howard Schacter, chief partnership officer for Steve & Barry's.

"[Marbury] had a vision. We had an expertise. And together it became a match made in heaven," Schacter said.

Marbury has vowed to wear the shoes he's hoping will enable disadvantaged kids to feel like stars.

The mercurial guard's benevolent intentions were not lost on the young players assembled at the W. Fourth St. court yesterday.

"I feel him for doing something like this," said Mamadou Harvey, 18, of the lower East Side. "Not everyone can afford $80 or $90 shoes."


View the article:New York Daily News

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